➢ Step 1: Identify the keywords in use in your prospective niche
The starting point of wooing people towards your site is by having a domain name that gives them a clue of what you do or offer. Incorporating a keyword in your web address can make your site to go viral. However, you must take precautions to ensure your site does not look spammy.
Instead of risking facing negative rankings on search engines, you can use the brand names of your products and combine them with the most sort for keywords in your niche. All in all, ensure that your domain name is sending some light to the audience on the kind of product, content or information they will find on your website.
➢ Step 2: Make it simple
A mistake common in people trying their feet in website ownership is finding a complicated phrase and using it in domain registration. They think that using a vocabulary that is uncommon in your niche will make their site to sound professional and therefore attract more audience. In contrary, complicated domain names send visitors away.
The rule of thumb in the virtual world is simplicity. Everything from your web address to content you upload on your site should be simple and easy to understand for any visitor. Remember, the visitors’ interest is to find a solution to their problems.
The rule of thumb in the virtual world is simplicity. Everything from your web address to content you upload on your site should be simple and easy to understand for any visitor. Remember, the visitors’ interest is to find a solution to their problems.So, you should not add more problems through giving them a web address they cannot easily understand its meaning. Hence, choose a simple domain name that is easy to remember. Notably, using terms that are common in your niche can give you a competitive advantage over your rivals.
➢ Step 3: Consider a top-level domain extension
After selecting your preferable domain name, the other challenge is on choosing a domain extension. Several domain extensions exist. In particular, domain registrars are coming up with extensions destined for particular niches. Despite this, some of these extensions are associated with fake and spam sites.
Hence, using them will make your site to loss visitors’ trust. Even though using the TLDs does not ascertain that your site will win gain total visitors trust, they help you to gain some authority on the online platform. Hence, you need to ensure that your domain extension helps you achieve your goals and remove any suspicions.
➢ Final verdict
If someone tells you that selecting a domain extension is a walk in the park, term them as liars. In the real sense, this is one of the toughest decisions to make. However, with the above steps, you can easily craft a domain name that will make your site go viral and become a darling for every visitor.
For this to happen, you need to consider a domain name that combines your brand name and the prospective niche keywords. Also, it should be simple and easy to understand for any visitor browsing your web page. And lastly, you need to consider a domain extension that eliminates any suspicion and enhance audience trust.